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28.05.2008 | Promoting Local Products in Transylvania
Transylvania Authentica is a new initiative of the Romanian Environmental Parternship, implemented in cooperation with The Prince’s Charities Foundation. The program seeks to protect and promote the region’s unique natural and cultural heritage and encourage sustainable livelihoods to ensue the survival of Transylvania‘s incredibly rich agrarian culture, traditional foods and hand crafts. This will be accomplished by bringing together the regions smaller producers and manufacturers of local, environmental friendly food products and handicrafts under a certified brand “Transylvania Authentica” recognized by the Romanian State Office for Inventions and Trademarks. The program aims to promote the inherent economic value of Transylvania‘s remarkable heritage through an eligibility standard system that will encourage greater use of Transylvania‘s environmental and cultural heritage as business assets. The program will also support small business development and reward sustainable business practices, empower communities and enable the choice to stay local by linking producers to market opportunities and to each other, and to guide consumer choice. The Romanian Environmental Partnership Foundation (REPF) will own and manage the Transylvania Authentica trade mark. It will cooperate with a wide array of partners to maximize penetration across Transylvania.